UNITY TACTICAL® EXPANDS LEADERSHIP TEAM
Halle Nagel Joins as Vice President of Marketing
BROUSSARD, LA. (Oct. 20, 2022) – UNITY Tactical®, a leading innovation and design company for the tactical community, announced today the hire of Halle Nagel as vice president of marketing. In this role, Nagel joins the executive leadership team and is responsible for the direction of the brand, leading marketing communications projects with a focus on building a differentiated brand through customer-centric initiatives that create a meaningful connection with people.
Nagel joins UNITY after spending the last five years leading marketing communications and brand strategy for tactical helmet manufacturer Team Wendy® where she steered the business through a successful rebrand that yielded a significant increase in both brand awareness and product adoption.
“This is a critical role for the business as we execute our strategic growth plan,” said Trent Zimmer, founder and president of UNITY Tactical. “Halle brings with her a wealth of experience working on brands that are household names. Her work in the defense space to advance the Team Wendy brand speaks for itself, and we’re excited about all that she’ll bring to the UNITY brand.”
Prior to joining Team Wendy, Halle spent the previous nine years helping to launch the Dallas, Texas office of Jackson Spalding, a marketing communications agency on the Forbes list of best PR agencies in America. There, she helped with a wide range of projects, such as the launch of Chick-fil-A’s spicy chicken sandwich to the development of Klyde Warren Park, a 5.2-acre park built with public-private funds over a 10-lane freeway in the heart of downtown Dallas. There she also led the content marketing and social media strategy for Houston-based Mattress Firm®, the largest multi-brand mattress retailer in the U.S.
“UNITY has all the critical elements that make a great brand – most importantly a laser focus on the needs of the customers it serves,” Halle said. “I am thrilled to join a team with such a strong culture of innovation and problem-solving, and to be able to continue to support men and women in uniform.”